I’m a data-driven strategist, storyteller, and all-around mover & shaker.
Curiosity, organizational expertise, and grit drive me to develop strategies, craft marcom assets, produce events, and lead teams across the globe.
Let’s connect on LinkedIn
Say hello at deena.m.anreise@gmail.com
Competence and expertise
Notable clients include …
Spotify, Pandora, Microsoft (PlayStation), Sony (Xbox), Samsung, Apple, Taco Bell, Patreon, Adobe, Nike, Seagate, Microsoft, HP, Intel, Micron, Rohde & Schwarz, A-dec, Johns Hopkins University, TEDxPortland, and OCSP.
Johns Hopkins University, Dual MBA in Digital Marketing and Public & Private Sector Leadership
Portland State University, MA in Publishing & Writing
Creative Direction & Execution | People Management & Mentoring
- Proven conceptual leadership across disciplines.
- Extensive multi-industry writing background for B2B, B2C, DTC, and employees.*
- Expert-level knowledge of UX strategy and writing.
- Manage global and regional teams, within large enterprises and SMBs.
- Player-coach and mentor across disciplines at agencies, brands, and nonprofits.
- Proven ability to attract, hire, develop. and retain talent.
- Deep experience overhauling websites.
* hardware, software, consumer goods and services, M&E, and healthcare.
Integrated & Omnichannel Marketing | PR & Internal Communication
- Substantial experience delivering complex, transformational initiatives from end to end.
- Proven strategy development across channels, for digital and non-digital activations.
- Strong leadership across platforms and mediums, for digital and non-digital activations.
- Strategy and creative for integrated and omnichannel marketing efforts, online or onsite.
- Hands-on program and multi-project management.
- Proven PR partner, with external and internal stakeholders.
- Experience building global microsites to align all stakeholders across regions.
Business Development & Sales Enablement
- Exceptional communication skills, with ability to influence at all levels of the organization.
- Asset creation for executive comms, stakeholder relations, and sales enablement.
- Shape brands and cultures with high-level MVV, voice & tone, and brand guidelines.
- Solid background initiating and managing the RFP process, for brands and agencies.
- Seasoned point of contact for budget, client, and resource management.
Empathetic, competent, and agile leadership
I use effective teaming methodologies, active listening, and an empathetic approach to inspire job satisfaction, career growth, high productivity, and low turnover.
“While manager is the technical descriptor of Deena's role in relation to mine, mentor would be a more exacting term. Over the past 2.5 years of working together, she has consistently come to the table with an overflowing basket of ideas and encouragement to support my professional and personal growth. From networking and learning events to opportunities that push me out of my comfort zone—like speaking to a high school writing class—she truly goes out of her way to understand my potential and tap into it.
She makes time. She asks questions. And she listens. It's a recipe I've seen her apply time and time again toward the growth of others—and her own. It's this latter part, above all else, that has proven to me she's not just a willing learner, but a born leader.”
— Heather Pugh, Senior Copywriter and Editor at Seagate
“I consider it a privilege to work with Deena and write about her. I do not know what do I start with, Deena being such a multi-faceted person! She is an empathetic leader who respects and appreciates us. She is generous with her knowledge and provides the necessary resources to nurture us and help us grow. She is the person who will bring the best out of you, encourage you, and inspire you to achieve your best. She will go out of her way to support you. She is a very hard working individual and always place work first. I remember her scheduling calls to support me, even while she was on her vacation.
She has an unparalleled commitment to helping and supporting people. She has good decision-making capabilities and brings in a lot of creativity and passion in her work. Her vision, integrity, courage, confidence, humility, and focus along with her ability to plan strategically and catalyze cooperation amongst the team makes her a huge asset to the organization. She is truly inspirational and a role model. I wish her all success in all her endeavors!”
— Maithili Jadhav, Senior Staff Professional at Marvell
“Deena is my manager and continues to be an inspiring and supportive leader who helps push me out of my comfort zone. She's happy to collaborate and conceptualize marketing campaigns while keeping the client’s unique needs in mind to create high-quality content. I can always count on Deena to advocate for me as well as the writing team as a whole. She goes out of her way to communicate and solve problems with integrity and her consistently positive energy makes her a wonderful person to work with.”
— Kelsey Rzepecki, Senior Copywriter at Thesis
“Deena has managed our team since September of 2017. Under her leadership we have grown into a cohesive group of creative spirits who can effortlessly collaborate for success. She has helped us develop our unique skills and directed us into areas where they are best used to help achieve departmental and company-wide goals. She promotes the team whenever possible to other internal organizations. She provides both humor and insight for the team by leading a variety of learning activities in teamwork, critical thinking and creativity. She encourages us to think big and explore all options while maintaining consistency in brand messaging. Her industry knowledge has grown quickly, making her a subject matter expert with the creative chops to deliver compelling messaging for a large number of products across many sectors. I look forward to more growth opportunities under her guidance.”
— Donna Blackstock, Senior Marketing Editor at Seagate
Grit, grace, and a whole lotta optimism
I achieve business results by analyzing complex problems, defining innovative strategic solutions, and driving execution through organizational and technical acumen.
“Deena is a rare individual that embodies exceptional EQ and a savvy business mind. I had the pleasure of working with her as her agency partner on a complex global campaign. From briefing to delivery, Deena ensured to set the whole team up for success filling in every bit of information gap and putting in place templates and systems to guarantee campaign success. She manages workflows and meetings efficiently and provides timely and actionable feedback.
Her creative approach to business combined with her skillful navigation of processes helped us deliver top notch quality work. Deena’s approachable and transparent style will help organizations to constantly improve. Her curiosity is contagious and sets a great scene for creativity and innovation to blossom. I look forward to more opportunities to collaborate with Deena!”
— Ceylan Ergün, Global Adaptation Lead at Google
“Deena and I partnered together on several projects and I appreciate her perspective, expertise, and industry knowledge. Her support in mentoring leaders of color helps to make our company more inclusive and aware fighting systemic barriers. As a leader, Deena relates and cares deeply about her team, utilizing their strengths on an individual basis.”
— Scot Thompson, Chief People Officer at Thesis
“Deena has been a steadfast mentor with PDXWIT since the program began and during this time, she has inspired and supported a number of individuals through their career journey. Deena has also spoken at PDXWIT events delivering an empowered message about how critical it is to be crisp about what you want in your career and seek others who will sponsor you to achieve those goals.
I am grateful to have Deena in my life and a part of the broader community.”
— Megan Bigelow, VP Engineering of Infrastructure at Deliveroo
“I had the great honor of being in the same leadership cohort for Verus Global Professional Training and Coaching at Thesis with Deena Anreise. The top CliftonStrengths she brought to our group are: Individualization, Learner, Strategic, Relator, and Intellection. These strengths speak to her deeply embedded relationship-building and strategic thinking skills as a leader.
Deena and I also worked on certain client accounts together, and I highly value the compassionate, kind, and empathetic principles that she seems to live by. She always demonstrates collaborative leadership by optimizing each group’s collective talents for the purpose of creating new knowledge or achieving a greater objective faster than could have been accomplished by individuals.”
— Kristen Hura, Senior Account Director at Transmission
“Deena is one of those people who you just want to work side by side with, no matter the role, team or effort. I had the opportunity to work with her on Brand efforts, and she was always willing to figure out a way to make something happen. She's a naturally strategic thinker, and takes time to ask the right questions to make it better. And, Deena has a way with people, always making someone feel seen, heard, and included. Consider it a gift to get to work with Deena!”
— Alison Tierney, Chief Brand Officer at Thesis
“Deena is an outstanding Creative Director, leader, and mentor. Her partnership and collaboration are valuable aspects of her leadership style that inspire growth, productivity, and an amazing work environment. An asset to any organization, Deena is a team member I wouldn't hesitate to work alongside with.”
— Michelle Griffin, Design Director at Thesis
“I had an opportunity to work with Deena as my client on a seasonal campaign. She was an amazing partner and worked hard to set the table for our success. I really appreciated her commitment to doing creative work while ensuring that everything aligned with the strategic objectives and audiences. She was very clear and thoughtful about feedback which made the quality of our work that much better. Deena was always responsive with feedback and really managed the steps to ensure efficient approvals. She was great to collaborate with and would gladly work with her again.”
— Dennis Van Dyke, Creative Director at CMD
“I had the great pleasure of watching Deena in action as she spearheaded the Marketing Strategies during her time in Prialto. The innovative ideas, thinking outside the box and the increase in inbound traffic almost immediately joined with the fact that she laid out the groundwork putting the brand on the map was really impressive to see. She knows her stuff, she is willing to help you grow first and always puts your name and brand in the forefront of any idea, any CEO/COO would feel honored to have Deena as the Senior Marketing strategist in their company.”
— Bret Camarena, Associate Director at Prialto